Podcast Marketing Agency – GHA Podcast
GHA Podcast — ROI Calculator
What could a lead-gen podcast
be worth to your firm?
Adjust the numbers below to reflect your business. The ledger on the right recalculates live, the same way we'd model it in a proposal.
Total value a client is worth to you over the relationship, not just the first invoice.
The window this ledger is projected over.
How many prospects in your ICP you could realistically host as podcast guests each month. Estimated time spent per episode: 1h30–2h.
Share of podcast guests who agree to a follow-up sales call. A conservative assumption is 40% — GHA Marketing has seen up to 80%.
Share of booked sales calls that actually happen. 90% is what we typically see.
Relies heavily on the salesperson's skill — GHA has seen this range from 0% to 60%. A conservative number is 25%.
Scales with volume. Indicative pricing only — a tailored proposal will vary based on niche, ICP, volume, and other criteria.
This calculator gives a directional estimate based on the assumptions above, not a guarantee. Actual results depend on your ICP, offer, and outreach execution.
Net return
$299,600
Payback in ~1 month
Takes 30 seconds. We'll send a plan built around these numbers.