Podcast Marketing Agency – GHA Podcast

Podcast Launch Services

Podcast Launch Services to Grow your brand & generate revenue

Get a top 10% podcast from the get-go. Make your podcast launch a success without having to learn about the whole process.

Podcast Launch Services

So Many Things to Think About when Launching a Podcast...

Decision Making

Understand who needs to be involved in the creation of the podcast

Process

Define the right process & people - Host, Guests, Producer, Editor, Writer...

Pre, mid & post-rolls

Define an introduction, choose the right music, record a voice-over

Branding & Standards

Respect the company's standards, visual (& audio) identity and branding

RSS Feed & Hosting

Choose a hosting platform and set-up RSS feed to distribute the show

Find the first Guests

Create a list of potential guests and schedule the first recordings

Promotion

Make sure your first episodes are properly promoted for a rocket launch!

Strategy & KPIs

Align on strategy, objectives, angle, type of the podcast & KPIs (eventually ROI)

Legal, PR, etc...

Make sure legal, marketing, PR & any other critical aspect is covered

Episode 0

Get the Podcast going and publish an episode zero to trigger the Directories

Some of our Happy Customers

90% of Podcasts don’t make it past episode 3.

Of those who do, 90% of them don’t make it past episode 20. 

Make sure your podcast launch is a success!

Podcast Launch Services that make your life easy...

… And your podcast successful!

 

What we do:

Strategy to launch a podcast

Strategy

  • Understand your industry, target client & audience
  • Establish a clear podcast strategy - objectives, KPIs, ROI -
  • Analyse decision making process within your company to launch a podcast
  • Decide on a podcast format, type of guests, host & frequency
  • Align with your company's brand identity and standards
  • Clear any Legal, PR, Marketing, Sales enablement considerations with you

Operations when launching a podcast

Operations

  • Advise & define the right process for podcast launch & episodes release
  • Set up the RSS Feed & hosting platform
  • Get the podcast listed in all the directories
  • Advise and help with the record of pre, mid and post rolls & music
  • Keyword optimizations to rank top in Apple Podcast & Spotify
  • Train & support host and provide script materials & templates

Podcast Launch Services

Launch

  • Design Podcast Artwork, Show description & Show Notes standard
  • Find & Book first guests
  • Stack some episodes before official launch
  • Publish episode 0
  • Help you promote your launch show organically and with targeted paid ads
  • Report on show performance after first

ROI and Success-focused Podcast Launch Services…

 

… To Grow your Brand and Generates Revenues

Podcast Launch Services

Some words from our clients:

GHA Marketing - client referral - The Finterview

Kety Oliveira

"Working with GHA Marketing has been extremely beneficial for our Finterview podcast. Their strategic thinking, impeccable attention to detail across all aspects of production, and exceptional communication skills have helped us achieve our media coverage and brand exposure targets.
I highly recommend GHA's services to anyone looking to take their podcast content game within the Fintech industry to the next level."

Kety Oliveira,
CMO of Integrated Finance

GHA Marketing - Client referral - Shawn Callahan

Shawn Callahan

"GHA Podcast Marketing Agency simply knows how to deliver quality content that does well on any platform. With the very first Youtube video they edited for us, we tripled our average number of podcast-video views on Youtube. With very little guidance, they came up with an outstanding article that both matches our existing style and aligns with everything spoken in the episode. They also manage to take the whole audio quality of our show to the next level, regardless of our set up. Lastly, the Social Media short form content did great on both Mark and I Linkedin Profiles.”
Shawn Callahan,
Founder & Director at Anecdote International
Host of the Anecdotally Speaking podcast

GHA Marketing referral - One Percent Better

Joe Ferraro

"The GHA Marketing Team is fantastic to work with. It never feels like selling is Guillaume’s top priority. Instead he is open for discussion and always focused on providing value and giving first. His team is great at picking out the right snippets and turning them into optimized Social Media short form content (mainly Instagram, TikTok and Youtube for me). Beyond the post-production work, Guillaume acted as a trusted advisor and consultant on how to make the most out of aspects of my podcast I didn’t initially consider. In a sea of folks bent on transactions, GHA emphasized value exchange and did so effortlessly."
Joe Ferraro,
Founder of Damn Good Conversations
Host of the One Percent Better Podcast

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