The HVAC industry keeps changing as new rules, technologies, and customer needs shape how work gets done. People in this field must stay informed while handling complex projects and solving real problems.
Tony Mormino leads this effort through his podcast, YouTube channel, and HVAC TV. He works at Air Control Concepts, a company that runs several commercial HVAC rep firms. These firms sell products to mechanical contractors, engineers, and building owners in specific areas.
Through HVAC TV, Tony creates clear and helpful content that teaches people about technical topics, industry rules, and practical solutions.
His simple approach has grown the channel to over 25,000 YouTube subscribers and 40,000 LinkedIn followers. He is known for making technical ideas easy to understand while staying real and useful.
In this article, we will look at how Tony built his HVAC podcast strategy. We will learn why he started, what steps helped him grow, and what lessons he shares with others.
What Is HVAC Podcast Strategy and How Did HVAC TV Begin
Air Control Concepts, led by Tony Mormino, owns several commercial HVAC rep firms. These firms sell specific HVAC products in assigned areas by state or county.
Who They Work With
They mainly work with:
- Mechanical contractors who install the systems
- Mechanical engineers who design them
- Building owners who use them
Their clients include developers, local governments, and private companies.
Why Tony Mormino Started HVAC TV
When COVID-19 paused in-person meetings, Tony needed a new way to reach clients. He started Zoom sessions to stay connected.
These free sessions drew mechanical engineers, then contractors and owners. They offered PDH credits, so people joined even when topics didn’t match their interests.
Education Before Empowerment
Tony believes most people want to learn before thinking about personal or business growth. That’s why he leads with education and follows with empowerment.
How the HVAC TV Podcast Began
At first, Tony thought no one would listen to a podcast about HVAC. But when a competitor started one, he launched quickly. With 25,000 YouTube subscribers and 40,000 LinkedIn followers, Tony keeps it simple, real, and focused on value.
Photo by Austin Distel on Unsplash
How to Start HVAC Podcast Strategy Without Overthinking
Starting a podcast feels big, but it does not need to be. Many people stop before they even begin because they overthink every step. They wait for the perfect mic, camera, or setup. But the truth is, you only need to start.
Focus on Action First
Instead of waiting, record something simple. You can start by speaking into your phone. Share one clear thought or answer one question. Recording short, useful messages builds confidence.
Keep the Setup Simple
You only need:
- A phone or basic microphone
- A quiet place to record
- A free tool to upload episodes
It’s better to publish early than wait for perfect conditions.
Choosing the Right Format for HVAC Podcast Strategy
Choose what suits you best. Use audio if you like speaking. Create videos if you enjoy being on camera. Write articles if that feels easier. You don’t need to do everything at once.
What matters most is showing up. Fear is normal, but action moves you forward. If your reason is strong, you will figure out the next step.
Setting HVAC Podcast Strategy Goals
Starting a podcast in a niche industry needs clear goals. You will not get massive numbers like mainstream shows. But reaching the right people matters more.
Focusing on the Work in HVAC Podcast Strategy
Do not chase big download numbers. Instead, focus on:
- Sharing helpful content
- Reaching your core audience
- Staying consistent with episodes
It’s smart to check results sometimes. But don’t let numbers control your process. Putting out useful content builds trust over time.
Sharing Without Fear
Many fear giving away too much. Some worry competitors will copy them. But most competitors are busy with their work. Sharing valuable insights helps you stand out. It shows you know your field and cares about helping others.
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Building a Strong Podcast Team
A podcast does not need to rely on one person. A company can:
- Rotate different experts as hosts
- Use co-hosts to add variety
- Assign one person to handle the setup
This way, the podcast keeps going even if someone leaves. It also makes it easier to manage in the long term.
Choosing the Right HVAC Podcast Strategy Host and Measuring Results
Choosing a podcast host shapes how your audience connects with your show. You can use someone inside your company or hire a professional host. Both paths have pros and cons.
Picking an Internal or External Host
An internal host knows your business well and builds trust with listeners. However, an external host may bring their audience a wider reach. If you hire outside help, plan how you will handle future host changes.
Adding a co-host can also help. It gives balance, shares the work, and keeps the show interesting. This setup can also help cover more topics and bring fresh ideas.
Tracking Results for HVAC Podcast Strategy
You should track:
- Audience engagement
- Views and watch time
- Direct feedback from customers
Positive signs include customers or coworkers praising the show or mentioning it in meetings. You may also see more people recognize your brand at trade shows.
That said, stay focused on giving value. When you focus on helping your audience, your podcast will keep growing and building trust.
Conclusion
A good HVAC podcast strategy starts with sharing clear and helpful content. It focuses on giving value and building trust over time.
You do not need fancy tools or a big audience to start. What matters most is taking action and staying consistent with each episode.