Author: Guillaume Jouvencel
Jason Barnard‘s music career started in 1985 as a singer for Stanley the Counting Horse, a Liverpool blues band that played at the famous Cavern Club. This early experience set the stage for his future in the music industry.
In the 1990s, he joined The Barking Dogs, a punk-folk group, where he learned to play the double bass. With The Barking Dogs, Jason faced a common challenge in the music industry – finding support for recording, publishing, and touring. This led him to start his own company, WTPL Music, in 1991. Taking matters into his own hands, Jason used his own savings to record an album and organize a European tour for the band.
This bold move paid off. The Barking Dogs went on to perform 660 concerts, playing for 66,000 people and selling 40,000 albums. WTPL Music grew into a successful business, showing Jason’s ability to spot opportunities and create solutions from scratch.
Jason’s collection of musical experiences continued to grow over the years. He performed with other groups like the Pascal Brothers (2016-2019), Barcoustic (2014-present), and the Rascal Brothers (2016-present), always featuring his double bass skills.
Jason Barnard’s Journey as CEO
Kalicube
Jason founded Kalicube in 2015 with a mission to manage personal and corporate brands online.
Kalicube helps clients educate Google about who they are, what they do, and which audience they serve.
This often involves repositioning and rebranding to ensure accurate online representation.
UpToTen
In 1998, inspired by his and his ex-wife’s cartoon creations, Boowa and Kwala, Jason founded UpToTen, taking a bold step into the digital world.
Jason successfully grew the website, year after year and peaked at 60 million visits and 1 billion paid views in 2007.
Eighty percent of this traffic came from non-Google sources, highlighting Jason’s ability to reach audiences through diverse channels.
WTPL Music
In 1991, Jason Barnard founded WTPL Music in Lille, France. As CEO, he led the company to release four albums and secure over 100 publishing deals with major labels such as EMI and Warner.
This experience laid the groundwork for his expertise in SEO and digital marketing.
Brief Overview of Kalicube’s Identity
Jason Barnard explained the thought process behind naming his brand “Kalicube.” He emphasized choosing a name that works well in multiple languages. The name combines “Kali,” representing quality (from the French word “qualité”), with “cube,” symbolizing solidity and reliability.
The name “Kalicube” was chosen to set the company apart from generic names like “Digital Marketing LLC.” By creating a unique brand name, Jason aimed to attract a specific crowd and define the company’s identity.
About Kalicube
Kalicube is a digital marketing agency and groundbreaking software company that helps business leaders future-proof their digital search strategy and provides digital agencies with state of the art service offerings that are effective, easy to sell and hugely profitable.
The Kalicube Process
The core of Kalicube’s success lies in the Kalicube Process, a data-driven, three-phase digital marketing strategy that Jason Barnard has been refining since his early days with UpToTen.
This process focuses on addressing the audience where they are, demonstrating credibility, and presenting relevant content on platforms where the audience is active. The Kalicube Process unfolds three phases: understandability, credibility, and deliverability to ensure your brand stands out.
By packaging this content for AI search engines and big tech algorithms, Kalicube ensures that its clients’ digital presence is accurately represented and replicated across the web.
Kalicube Pro
Kalicube Pro, the agency’s groundbreaking proprietary SaaS platform, is a cornerstone of Kalicube’s success. This innovative platform leverages over a billion data points to automate bespoke digital marketing strategies, ensuring that brands achieve optimal online visibility and authority.
Phenomenal Growth & Success
Since its inception ,Kalicube has experienced tremendous growth .The company now boasts a team based primarily out of the Philippines while being led remotely from France .Over the past three years alone revenue quadrupled alongside sixfold increase in website traffic .
Despite often being mistaken solely for an SEO firm ,80% of business generated via non-Google sources underscoring a comprehensive approach towards holistic digital marketing strategies.
Conclusion
Today, all three of Jason’s companies, WTPL Music, UpToTen, remain operational and profitable.
I particularly liked Jason’s story and journey. To be honest, I didn’t know much about knowledge graphs before meeting Jason, yet he explained it in a very comprehensive and 101 way which made it obvious once explained.
This is I think what contributed to Jason’s success in 3 different industries throughout the years, mastering his craft to the point where he can explain it plainly and simply to beginners.
I am barely at number one of the number of companies that I built and can be considered a “success”. I’ll keep on looking at Jason to make sure I can follow a similar path!
Read Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success to gain valuable insights and inspiration for your own business ventures and learn how he transformed challenges into opportunities across multiple industries.