More people today want clear, honest advice about money. They’re tired of complex terms and one-size-fits-all solutions. At the same time, podcasts have become a popular way to learn. They feel personal, easy to follow, and fit into busy lives.
That’s why podcast content creation is growing fast, especially in topics like finance. But starting a podcast that helps people takes more than just talking into a mic. It takes real knowledge, a clear purpose, and a message that people can trust.
Zeke Guenthroth is someone who brings all that together. He’s the Co-Founder and Director of Asset Road, a company in Australia that helps people with personal finance, home loans, and investments. He also co-created The Finance Bible podcast, sharing practical tips to help people make smarter money choices.
After working in banking, insurance, and financial planning, Zeke saw how often people got the wrong advice. That pushed him to start something better, with simple guidance anyone can follow.
In this article, you’ll learn how Zeke builds trust through podcast content creation. You’ll see how he connects with listeners, shares real-life advice, and helps them take their next step.
How the Podcast Content Creation Journey Began
It all began with a client meeting. Zeke Guenthroth and Oscar were helping a young family from India. They guided them on property, mortgage, and long-term planning. That moment made them think How can we help more people?
The Birth of the Finance Bible
On their way back, they came up with an idea. They couldn’t meet everyone, but could still share what they knew. So they started The Finance Bible podcast. It gave simple, helpful tips to anyone who wanted to learn more about money.
How Podcast Content Creation Led to Asset Road
Zeke began in banking but soon felt something was wrong. He saw how much money banks made from struggling clients. He moved through:
- Banking: Profits came before people.
- Superannuation: Still not enough.
- Insurance: Better, but still limited.
Zeke then joined a firm that offered a full range of services. There, he met Oscar.
Building Something Better
They disagreed with some advice the firm gave. So, they left and started Asset Road. Today, they’ve helped over 500 clients with clear, honest financial support.
Photo by Gregory Cole on Unsplash
Using Podcast Content Creation to Guide Couples in Their 30s
By their 30s, most couples have a bit of equity, a savings buffer, and some day-to-day stability. At this point, it’s normal to wonder what comes next.
Common Financial Setup
Many couples at this stage have:
- Around $150,000 in home equity
- An offset account working in their favor
- A small emergency fund
- Low to moderate credit card debt
If you’re managing bills and saving a little, you’re in a solid position to think ahead.
Smart Use of Equity
Instead of only focusing on clearing debt, consider using your equity to invest. One common step is refinancing and putting that equity into a second property. That property could grow in value and earn rental income too.
In Australia, property has delivered around 6% average yearly returns over a long period. A $500,000 investment property could double in 10 years.
Paying off your mortgage is safe, but equity could build wealth. It’s not about risk for the sake of it. It’s about using time wisely. If plans change, you can always sell later.
How Podcast Content Creation Helps First-Time Property Buyers
Starting early with investing can make a big difference over time. You don’t need a lot of money to begin. What matters more is your mindset and consistency.
Start with What You Have
Use what you can spare, even if it’s small. Focus on learning and make every dollar count. Some people choose to put most of their income into shares. While intense, that approach shows the power of strong habits and research. Results will vary, but the idea is to stay committed and think long-term.
Once you grow your savings, consider moving into property. It doesn’t need to be your dream home. An investment property that makes sense financially is often a better choice. Focus on rental return, future value, and location.
Guide for First-Time Buyers
Before you buy:
- Set up a clear finance plan.
- Check if you’re eligible for any government grants.
- Choose the right area and street.
Not all locations grow the same. Some rise fast, others don’t. So plan smart, stay focused, and let time do the heavy lifting.
Photo by Chase Chappell on Unsplash
Podcast Content Creation That Attracts and Nurtures Listeners
When it comes to podcast content, one size doesn’t fit all. Some people are just finding you. Others already know you but aren’t ready to take action.
Two Types of Content
- Top-of-Funnel Content: This helps people discover you. It covers broad, helpful topics like first-home tips, saving strategies, and starting to invest.
- Nurture Content: This guides people you’ve already spoken to. You send them episodes based on their current needs—debt, property, or shares.
Keep Them Coming Back
Once listeners find value, they often come back weekly. Many even start from your older episodes. One on superannuation, for example, still gets fresh plays today. That proves one thing: useful content lasts.
How to Stay Consistent in Podcast Content Creation
Pick a day, like Tuesday, and publish weekly. Even if it’s short, keep it steady. If life gets busy, record ahead. Also, try making series episodes.
They keep people excited to come back for parts two or three. The goal is simple: be helpful, stay consistent, and speak to where people are.
Conclusion
Podcast content creation works well when you focus on what people truly need. It helps them learn, grow, and take action.
When you stay consistent and keep things simple, people trust you more. Over time, that trust turns into real connections and a lasting impact.