x3.3 The Views on Youtube as of the First Video - And SEO Optimized Articles
x3.3 Views
On Youtube
As of the first video
SEO Optimized Article
For the Business Website
Hand-written & without guidance
Shawn and Mark are Story-telling Gurus.
With their podcast – Anecdotally Speaking – they tell a business story each and every week and talk about why it works and discuss where people might tell it at work.
Their objective is to help people build your story repertoire.
Behind the podcast, they have a leadership and story-telling coaching business, where they train top-executives and leaders onboard people on their vision and strategy through storytelling.
Mark and Shawn have a very good and interesting podcast with a high consumption rate. But they were struggling with making the most out of their podcast ; namely creating compelling Youtube videos, repurposing their content for social media and writing articles that would drive more traffic to their website.
When they decided to get GHA Marketing’s support, it was on those precise points.
Mark and Shawn have a very niche podcast, designed for a very niche audience and therefore “big numbers” is not what they seek.
They were looking for ways to build further authority in their niche and make the most out of their podcast, whilst attracting more of their ideal clients.
There was multiple issues stopping Mark and Shawn to really make the most out of Youtube.
First and foremost: the Thumbnail.The thumbnail is THE most important criteria when it comes to getting people to click on a video on Youtube.
Titles were also not designed for the specific Youtube platform.
And lastly, whilst the video episodes are really good, Anecdotally Speaking video episodes were not following the “rules” of Youtube when it comes to the beginning of a video. The first 5-10 seconds must give a good feeling of what people came for by clicking on the thumbnail. (A form of instant gratification)
So GHA Marketing took care of all that.
On average, the last 5 podcast video episodes that Anecdotally Speaking released before getting GHA Marketing’s help averaged 69.4 views.
As of the first video GHA Marketing helped on, Anecdotally Speaking’s video episode got 232 views.
Showing a clear way to get more views on Youtube was one of the aspects to be covered by GHA Marketing. But they also came up with social media content repurposing & hand-crafted SEO Optimized Article to drive more traffic towards the website.
