Top 10% Podcast in 1 Month!
Ranked Top 10% Podcast
By ListenNotes in 1 Month!
And taking over competitor's podcast
+852% views
On Youtube in 4 months
And high-engagement trailers for LinkedIn
Paul Barnhurst (aka the “FP&A Guy”) is a Finance Professional with 12+ years of finance and FP&A experience. For 2 years he has successfully hosted & grown the podcast “FP&A Today”, a podcast about Financial Planning & Analysis in collaboration with a system vendor.
After his contract with that system vendor ended, Paul decided to launch his own podcast with a similar approach (he was already hosting another podcast of his own – Financial Modeler Corner -).
In April 2024, Paul launches his new show called “FP&A Tomorrow” in partnership with GHA Marketing as he is looking for an end-to-end, white gloves podcast production & marketing agency.
The objective is to make this new podcast the reference in the FP&A space and build a sponsorship business model whilst helping finance professionals achieve their career and skills goals.
Paul already had transitioned to GHA Marketing for one of his podcast (Financial Modeler Corner), so he counts on them again to produce and market FP&A Tomorrow.
Not only did GHA Marketing take on the audio & video editing of the show, they also started repurposing Paul’s content with short-form videos for Social Media platforms, created SEO Optimized articles to go on the fp&aguy’s website.
You can here it below from Paul himself:
1 month after publishing the first episode of his new show “FP&A Tomorrow”, Paul and the GHA Marketing team got it ranked Top 10% as per listen notes!
Making it higher than other shows in the space, existing for multiple years. And
Also, ListenNotes only ranks active podcast!
To be noted that this was achieved with only 2 episodes published per month then.
And that is not all…
The team at GHA Marketing did indeed take the marketing of Paul’s podcasts to the next level.
On Youtube, they got +852% more views in only 4 months! (+60.2k views).
To be noted: this includes the stats all the shows of the FP&A Guy, that are all posted on the same Youtube Channel.
Lastly on Tik Tok, the team has also been managing content repurposing from the podcast. This took a bit of A/B testing and iteration.
But finally on the June-July campaign of 2024, GHA Marketing started obtaining solid results:
