Growing a top 5% Podcast - And Attracting 7 Links Per Month
Top 5% Podcast
Globally Among Active Podcasts
As per Listennotes
7 High Quality Links
Attracted per Month
In-industry, one way, editorial links
Since 2019, PayPod has been a leading voice in the payments and fintech industry, covering advances in payments, software and new technology.
The host interviews industry thought leaders who are shaping the payments and fintech world, as they discuss the most important trends shaping the future.
Paypod is powered by Soarpay, launched in 2015 with the goal of providing industry-leading solutions in the high risk merchant account space.
Since then, they have expanded to offer solutions to mid risk and low risk merchants, too — including many businesses owned by their friends and family, as well as hardworking entrepreneurs and business owners across the nation.
Their Houston-based team does indeed deliver that “Texas Hospitality” you’ve heard so much about! Cowboy boots are optional, but highly encouraged, at SoarPay headquarters.
When Paypod decided to partner with GHA Marketing, they first were looking at finding, managing and proposing interview scripts to a consistent flow of new guests, for their twice-per-week episode release schedule.
Quickly, Paypod decided to give complete management of their podcast to GHA Marketing, adding editing, producing, scheduling and marketing of the show.
Paypod’s objective is two folds:
- Create a renown podcast in the space and connect with industry thought leaders and decision makers, increasing the authority & trust of Soarpay
- Attract a high number of high-quality links to their website, those links being editorial, one-way and in-industry, to help Soarpay’s target keyword rank higher in the search results
Not only did GHA Marketing successfully took over the end-to-end management of the show, delivered on finding and managing high-quality guests and completely revamped the marketing strategy around the podcast, they participated into making Paypod a Top 5% podcast Globally!
Thanks to Paypod’s twice a week release schedule, GHA Marketing consistently attracts 7 new high-quality, in-industry, one-way, editorial links per month!
