Exceeding Business Expectations
23 Partnership
Empowered
Including Mastercard & G2A
Outperforming on LinkedIn
For Growth and Engagement
And complete Social Media Management
Integrated Finance was established by the founding team of a UK based BaaS business. As the business scaled, building and maintaining connectivity to an increasing number of compliance providers, banks and fintech integrations became a burden that consumed valuable engineering time.
Instead of focusing on developing unique products for customers, they needed to constantly commit resources to deliver and maintain a baseline functionality customers expect. They tried to solve this problem by partnering with a company that could take this pain away, but no company existed.
That’s why our founders decided to build it themselves. Integrated Finance is the outcome of first-hand experience of the pain of integrating and stitching together a vast landscape of financial banking providers and partner connections.
To support their growth, Alistair and Daniel decided to partner with GHA Marketing and launch a podcast that would:
- Showcase their experience and existing connections in the space
- Establish authority and trust in the market
- Connect with thought leaders and decision makers in the Fintech space
- Come up as an end-to-end content strategy for the website, podcast & video platforms and social media
- Obtain backlinks from high domain authority websites
The team at Integrated Finance has become over the years quite experienced at launching and growing a startup. And they understood that to make a podcast successful, they needed partners to come in with the knowledge and execution man-power.
They needed a team to come in, help them brainstorm angles, titles & visual identity for their podcast as well as executing everything, except for the interview itself.
The main benefits for the business came from the relationships built and reinforced through the podcast and the multiple touch-points the episodes brought (outreach, pre-brief call, interview, follow ups etc). Those being critical for a Fintech.
Lastly, the podcast-related posts on LinkedIn consistently outperformed the other pieces of content, thanks to the guests being enthusiastic about re-sharing the different pieces of content, and the high-relevancy for anybody in the Fintech space.
GHA Marketing showed to be so instrumental in the LinkedIn profile success of Integrated Finance, that after 6 months of managing and producing their podcast, Integrated Finance also asked GHA to takeover the complete management, scheduling & consulting of the Social Media strategy.
GHA Marketing had to brainstorm monthly and support on up to 20 publications per month for LinkedIn only.