+52% in Sponsorship Revenues in 4 Months - With a Niche Finance Podcast
+52% Sponsorship Revenues
In 4 months of working with GHA Marketing
And becoming a Top 10% Show
+963% views
On Youtube in 5 months
And high-engagement trailers for LinkedIn
Paul Barnhurst (aka the “FP&A Guy”) is a Finance Professional with 12+ years of finance and FP&A experience. For 2 years he has successfully hosted & grown the podcast “FP&A Today”, a podcast about Financial Planning & Analysis in collaboration with a system vendor.
Along the way, Paul decides to launch another Podcast “Financial Modeler’s Corner” that he gets produced by the same team that produces FP&A today. In March 2024, Paul decides to partner with GHA Marketing as he is looking for an end-to-end, white gloves podcast production & marketing agency.
The objective is to get multiple podcasts ramped up (3) as Paul is now a professional podcaster, building a sponsorship business model with his podcast and helping finance professionals achieve their career and skills goals.
With his previous provider, Paul still had to do some of the post-production work and suspected there was more to do in regards to marketing the show(s), to allow them to reach their full potential. Paul started transitioning to GHA Marketing with his show “Financial Modeler’s Corner”.
Not only did GHA Marketing take on the audio & video editing of the show, they also started repurposing Paul’s content with short-form videos for Social Media platforms, created SEO Optimized articles to go on the fp&aguy’s website.
You can here it below from Paul himself:
Within 4 months of working together, Paul increased his sponsorship revenues by 52%!
An all time high achieved together by Paul and the team and GHA Marketing
To be noted that this was achieved with only 2 episodes as at that time, Financial Modeler Corner with a bi-weekly show.
And that is not all…
With the help of GHA Marketing, Paul made his podcast become a Top 10% podcast (among active podcasts only) as per the very strict ranking from Listen Notes!
The team at GHA Marketing did indeed take the marketing of Paul’s podcasts to the next level.
On Youtube, they got +963% more views in only 5 months! (+63k views).
To be noted: this includes the stats all the shows of the FP&A Guy, that are all posted on the same Youtube Channel.
Lastly on Tik Tok, the team has also been managing content repurposing from the podcast. This took a bit of A/B testing and iteration.
But finally on the June-July campaign of 2024, GHA Marketing started obtaining solid results:
