#1 in Google on Main Keyword
#1 in Google
On Main Keyword
+30 High Quality Links
In 8 months
Masters in Counseling features in-depth interviews with successful entrepreneurial therapists, industry leaders who are changing the field, and tech entrepreneurs whose technology is improving the provision of counseling services, host Becky Coplen’s discussions address the practical ins and outs of building a counseling practice, treating clients, and more.
Podcast host Becky Coplen is a licensed school counselor who regularly works with counselors in mental health, marriage and family therapy, and addiction on behalf of her student clients. Becky obtained her Bachelors in Education at Cornerstone University and Masters in School Counseling at Indiana University Southeast.
The business objective of the podcast is to acquire high-quality, in-industry, one-way, editorial links towards the main website mastersincounseling.org in order to rank higher on strategic keywords, driving qualified traffic towards the website.
Masters in Counseling partnered with GHA Marketing to put in place a fully outsourced podcast management program including guest list building, outreach and booking, podcast editing & marketing as well as publishing. GHA Marketing also was charged with the communication with the guests to obtain a link from them once the episode was live.
The main objective of the podcast is link attraction, as this is the business goal. Therefore this case study will primarily focus on it.
Among others, the target keywords for this website are:
- Masters In Counseling ; Masters In Counseling Online ; Online Masters In Counseling ; Masters Degree in Counseling ; Master of Science in Counseling ; Master Degree in Counseling ; Masters of Counseling ; Masters in Trauma Counseling Online ; Masters in Counseling Salary ; Online Master Degree in Counseling
Below a word from the webmaster:
A lot can be said about SEO, link building and managing a podcast that attracts links.
But nothing speaks better than words. After a 9 month campaign and increasing results, this is where matersincounseling.org landed in the rankings for the main keyword “Masters In Counseling” (source: ahrefs):
Throughout the campaign, thanks to 30 links attracted from high-authority websites, there has been multiple keywords ranking higher in Google:
During the campaign (even before mastersincounseling reached #1), we already witnessed a significant growth in impressions & clicks compared to the previous period.
The total impressions grew by 4.73%, and the number of clicks has grown by 11.95% over a 6 months period!
All whilst, growing a branded podcast further improving the authority of the company in the niche.
Below, a testimonial from the host Becky: