About GHA Marketing: Your Trusted Podcast Agency
GHA Marketing is an agency dedicated to creating high quality, revenue generating podcasts for people who want to use podcasting to grow their business.
The GHA Founders
Guillaume Jouvencel
Guillaume started his career as a Corporate Banker before becoming a Senior Finance Consultant at PwC.
He has always been fond of podcasts while doing sport and folding laundry (someone had to), but it wasn’t until he started the Corporate Treasury podcast that he really fell in love with podcasting and put his masters degree in Business & Marketing to good use.
Now, as a podcasting expert, he helps companies, entrepreneurs and podcasters define and execute revenue-generating podcasting strategies.
Hussam Ali
Hussam is an engineer by trade and a former Senior Engineering Project Manager at Procter & Gamble.
He has always been an avid podcast listener – in fact, he made Guillaume listen to ‘Modern Wisdom’, the podcast that inspired them to start GHA Marketing!
With his engineering background and growth-hacking mindset, Hussam rolls-out and scales the most successful podcasts to reach companies’ growth objectives.
Why We Do What We Do
Guillaume and Hussam started the GHA journey as podcasters themselves.
In March 2022, we started the Corporate Treasury 101 podcast, based on a gap perceived in the Corporate Finance educational space. The podcast is now the most listened-to podcast in the Corporate Treasury industry!
We noticed that podcasting was an excellent way to develop our brand while connecting with the thought leaders & top minds in the industry, but most importantly: it started generating high-ticket leads within 6 months!
We knew we had cracked the code on podcast marketing.
We quickly established benchmarks in the podcasting industry for excellence in the production, strategic planning, and marketing for entrepreneurs and SMB’s podcasts.
Since then, we have grown from a small team to a global podcast marketing agency with dozens of podcasts under our management.
Our Shows
GHA Marketing’s Values
Quality First
We know what it means to publish content with your face on it, we do it for ourselves. Working with us means getting the highest level of podcast quality.
Revenue Generation
With the right strategy & execution, your podcast can generate revenue for you. We know how to launch, grow and scale your podcast so that it brings you customers.
Long Term Partnerships
We are a partner, not just a service provider. Your success is our success, and we want to be in for the long-run.
Who Do We Partner With?
Startups
We help startups gain authority in their industries by producing high-quality content for their social media channels and website whilst generating leads and connecting with potential investors.
Business to Business
A B2B podcast serves as an effective tool for swiftly expanding your business through networking - our services create a new pipeline of potential clients for our business-podcasting clients.
Large Audience Influencers
Understanding how to attract sponsors allows you to negotiate bigger, long term sponsorship contracts. We focus on view and impression growth whilst increasing your retention rate to increase recurring listens.
Enterprise
We’re comfortable navigating the intricate procurement procedures, management hierarchies, and extensive chain of decision-making processes in corporate settings to deliver the strategic insight and unparalleled production quality corporate clients expect.