240K Views in 7 months
30k views/month on average
On Social Media
In a Very Niche Industry
The Behavioural Analysis Field
About The Podcast & The Host
The Behavioral Observations Podcast, hosted by Matt Cicoria, is a leading show in the field of behavioral analysis. Matt uses his podcast as a platform to educate professionals, discuss industry trends, and share insights from top experts in the field.
The podcast is more than just an educational resource; it’s a revenue-generating business.
Listeners can validate Continuing Professional Education (CPE) credits by paying for specific episodes, and Matt also monetizes the show through strategic sponsorships.
The more views, engagement, and reach the podcast achieves, the more revenue it generates.
The Challenge
When Matt Cicoria approached us at GHA Podcast, his podcast, The Behavioral Observations Podcast, was already well-respected in its niche.
However, his social media presence told a different story: minimal content, inconsistent posting, and little to no engagement.
Matt knew the power of social media for brand growth but didn’t have the time or systems to convert his podcast episodes into compelling, shareable content.
Key Problems Matt had:
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Low visibility on social media platforms
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No clear content strategy for repurposing podcast episodes
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Lack of engaging visuals and short-form content
Our Solution
We implemented a custom social media repurposing strategy that transformed Matt’s long-form podcast episodes into bite-sized, high-impact content. Our approach focused on:
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Content Repurposing: We identified the most engaging moments from each podcast episode and turned them into short-form videos, quote graphics, and audiograms.
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Platform-Specific Strategies: Tailored content for different platforms like Instagram, Facebook, LinkedIn, and YouTube Shorts to maximize reach.
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Consistent Posting Schedule: Created and maintained a content calendar to ensure consistent, high-quality content output.
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Viral-Driven Editing: Applied engaging hooks, captions, and edits designed to capture attention within the first 3 seconds.
The Results
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240,098 views in 7 months across multiple platforms
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Consistent growth in social media followers and podcast listeners
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Improved engagement rates with a significant increase in comments, shares, and saves
